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A legion of diodes doing a kaleidoscopic Busby Berkley dance routine.

This is Trunk’s second music video for Psapp. Psapp is a duo from London, whose home studio is apparently filled with the same kind of home-made toys and variable bric-a-brac that comes to life in this stop-motion music promo. Also based in London: the animation studio Trunk. Three talented and likeminded directors – Steve Smith, Siri Melchior and Layla Atkinson – met each other at the Royal College of Art in London and had all been working for various UK studios for a while but found themselves disenchanted with the way in which they were promoted and represented. “We thought we could work well together, so we started having illicit meetings in West End pubs to talk it through, and before long Trunk was born”, writes Steve Smith. We asked Steve how this music video came to be.

Trunk has done quite a few music promos. Is that a medium you feel comfortable with?
“The first thing we worked on as Trunk was a promo for the band Grand Drive (called ‘Firefly’) which we made for free. We all really wanted to make promos, but couldn't where we were working, until we joined together. Because we come from a film background at art college, music promos are the nearest thing to making a short. It's incredibly creative and inventive. we're very proud of our promo work!”

Can you tell us something about the process of making this video? How did you come up with the idea?
“Well, the band actually had an idea for the video. They wanted all their instruments to come to life in parts and dance to the song when the studio was empty. So we shaped it into a story and designed the characters with our friends John and Ben Harmer. As none of us is a stop-motion animator, we relied on these guys to build and animate everything. It was our job to keep the story and action and pacing tight and to the music. And also to composite everything, because although it's stop-motion there's hardly a shot that hasn't been composited in one way or another. We had four weeks to make the video, and only 7 days to shoot the animation, so there was a lot of blue-screen animation that needed to be added in and layered up.”

What's it like when you guys are working together?
“We work really well together because we have quite seperate skills but a similar aesthetic. we discuss everything many times over, and each of us has an eye for detail that makes it really hard to take short cuts!”

Trunk (Click on 'directors' to see their brillliant shorts)
>> www.trunk.me.uk

"Hi" was released on Domino Records:
>> www.dominorecordco.com







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